GBE Email Sequence

Last updated: 1 April 2026

Active drip sequence for leads. Click any card to preview.

Day 0 — Welcome

Application Received

Sent immediately on form submission. Confirms receipt, sets expectations (1–3 working days), shows grant options, includes reply CTA.

Subject: Your eligibility results — Great British Energy

Day 2 — Follow-up

We Haven't Forgotten

Sent if no action taken after 2 days. Gentle nudge, re-confirms they're in the queue, builds trust.

Subject: We haven't forgotten about you, [Name]

Day 2 — Drip

Scheme Explainer

Breaks down ECO4, GBIS, and Boiler Upgrade Scheme in plain English. Educates without overwhelming.

Subject: Which energy schemes could save you thousands?

Day 4 — Drip

Real Savings

Shows concrete bill savings figures, property-specific estimates, and anchors the value of acting now.

Subject: How much could you save on energy bills?

Day 7 — Drip

Success Stories

Social proof email — real homeowners, real results. Overcomes hesitation with third-party validation.

Subject: Real homes, real savings — see the results

Day 14 — Final

ECO4 Deadline Urgency

Last chance email. ECO4 funding running out, deadline pressure, final push to get them booked in.

Subject: ECO4 funding is running out — don't miss your chance